Enthusiasm. Something every man of Omega Psi Phi Fraternity, Inc. has.  I finally got an opportunity to work with he brothers of Epsilon Delta Chapter at the University of Missouri. Among other things, the ‘bruhs’ had just gotten fresh ‘hits’ or brands. The significance of branding in Black Greek Letter Organizations allegedly stretches all the way back to the 1900s where members practiced the bodily scarring method to empower the members, signifying the lifetime commitment among other ritualistic beliefs the members held close.  Click here for more of the story.

While little scholarly research exist on branding as a contemporary trend, there is much debate on the practice and it’s relationship with branding enslaved Africans in America. Across centuries of history, branding has always been used to punish those who bore the scars. In Roman days, criminals were marked with the letter F as a mark of shame, usually on the face. I’ll get more into branding at a later date, but for now, check out the ‘bruhs’!!!